Era Istrefi is a Kosovar singer from Pristina who rose to prominence in Albania with early singles such as “Mani Për Money”, “A Po Don?”, and “E Dehun”, the latter earning her three Videofest Awards including Best New Artist. Her international breakthrough came with “BonBon”, a globally-viral song that led to contracts with Sony Music and Ultra Music and significant media attention. In 2018 she performed the official FIFA World Cup song “Live It Up” alongside Nicky Jam and Will Smith in Moscow. Her catalogue spans Albanian and English recordings, and she has collaborated with artists such as French Montana, Steve Aoki, Dimitri Vegas & Like Mike, and Yellow Claw.