Privacy policy


Music Moves Europe Awards (also ‘we’) is organized by Stichting Noorderslag, established and based in Groningen, Trompsingel 21 (registered in the trade register under number 02061408) and Reeperbahn Festival. The awards are implemented in close cooperation with the European Commission and financially supported by Creative Europe, The Ducth ministery of Culture, The Province of Groningen and the City of Groningen.

At Music Moves Europe Awards we take your privacy seriously and believe you should know what personal information we collect and how we use it. We have done our best to keep this explanation brief and understandable. If you want to learn more or need more information, you can always contact us via

We reserve the right to change the terms and conditions of this privacy policy. If this happens we will notify you through our website and if applicable and necessary, ask you to renew your permission.

Our Privacy Policy is designed with you in mind. With our renewed policy we embrace privacy by design and try to minimize personal information collection. However, to provide high-quality services, we need certain information as a (necessary) condition.

How this privacy policy applies to you, depends on the way you interact with us. 

For example, if you vote in the Music Moves Europe Awards Public Choice campaign, we will ask for your name, surname, email and country in order to verify your vote.


This privacy policy explains how Music Moves Europe Awards processes personal data, collected from visitors, artists, and data that we acquire through our website and/or social media. 

Please note, this privacy policy does not apply to websites or systems managed by third parties. If you have a question about a system that is not managed by Music Moves Europe Awards  we advise you to consult their privacy policy.

We ensure you that all personal information handled by Music Moves Europe Awards is treated confidentially and in accordance with the General Data Protection Regulation (GDPR).

Which personal information do we collect?

How do we use your personal information and why?

Music Moves Europe Awards and/or our media partners may make (or have made) video, audio and/or sound recordings during the event in which you, as a visitor, may be featured. We take the right to use these recordings on our website or social media channels (i.e. Facebook, Instagram, Twitter, Youtube) to promote the event. The recordings may be also used by our media partners, online, on radio and/or television as well as made public and/or multiplied on various media channels, without us and/or our media partners owing you any compensation.

Additionally, Music Moves Europe Awards creates backups and stores data to ensure optimal performance of our systems. The backups will only be used in case of a failure to restore our systems. The backup data will not be used for any other purposes than described above.

Browsing data, cookies and Google Analytics

To facilitate navigation on our website, we reserve the right, like most other websites, to collect user data using cookies. Cookies are small pieces of information (files) that the website leaves behind on the user’s computer. The website instructs the web browser to store these files on the visitor’s computer. Cookies can be adapted to your preference or turned off through the web browser. 

We collect, (temporarily) store and analyze your browsing data to optimize your visit and usage of our website with Google Analytics.

We use this service to follow and receive reports about how visitors use our website. Google may provide this information to third parties if Google is required by law to do so or insofar third parties process the information on behalf of Google. We have no influence on this. We concluded a processing agreement with Google, we anonymized the last octet of your IP-address within Google Analytics and turned off ‘sharing data’, also for advertising purposes. We do not use any other Google services in combination with the Google Analytics cookies.

Social Media

On our website, we feature buttons that link to social media channels (including Twitter, Instagram, YouTube, and Facebook). Featured social media networks may place cookies in these buttons on our website. We do not have any influence over the usage of this data as it is handled by a third party and not Music Moves Europe Awards. Every social media network is independently responsible for the usage and facilitation of the obtained data. In order to learn more, review the privacy policy and general terms and conditions of the relevant social media network.

Camera surveillance

For your safety and the safety of other visitors, staff, and property, some Music Moves Europe Awards locations are video surveilled. The surveillance recordings are monitored live and may only in case of calamities  be given as supporting material to government agencies, including the police and judiciary. The surveillance recordings will be destroyed within 4 weeks after the event, unless an incident has occurred in which case the recordings will be destroyed as soon as we consider the incident to be dealt with entirely.

Who do we share your information with and why?

The information we receive we share:

We share your personal information with those third parties, who deliver the products or services for Music Moves Europe Awards or on our behalf. The third parties use your personal information so they can process and carry out your order. We have entered into the necessary agreements with such third parties, including Mailchimp and Google, to ensure that your personal data is processed and protected by the European and Dutch law.

Please note that the third parties that deliver services, such as the ticketing platform (Universe Experiences Inc.) and the payment provider (Stripe, Inc.), work according to their own terms and conditions and privacy policies (UniverseStripe), which you will accept when creating an account with such third party. Music Moves Europe Awards has no control over these third parties and is never liable for any action or omission of such third party.

Third Party Data Processors

Data Retention

We do not store your personal data longer than necessary. The usual deadline to delete personal data is two years after finalizing your order, unless a longer retention period is mandated or permitted under the applicable law. 

In case of claims or disputes we may retain data for a longer period to secure evidence.

Your preferences and rights

Your preferences

After you have agreed with our Privacy Policy and/or Terms and Conditions, you can change your preferences as follows:

Your rights

After you have allowed us to use your personal information, you can still change your mind. Under certain circumstances you have the right to:

Please note that we may ask for a proof of identity before letting you view, add or delete your information.

To utilize one of the rights above, please contact our head office via Please note that every inquiry will be processed within 4 weeks.

How we protect your information?

Music Moves Europe Awards has put in place appropriate technical and organizational measures to protect your personal information against accidental or unlawful processing or loss. These security measures depend on the type of information we collect.

We do everything we can to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized changes to the data we are administering, by working in safe online environments, keeping our staff informed about the online safety and by aligning our activities with the GDPR standards. 

For more information about how we secure your data, please contact us.

Where do we process your personal data?

As an organization operating internationally, we may use services from companies which are located outside the European Economic Area (EEA). When personal information is shared via these services, strict rules apply to ensure that your data is protected on the highest level possible. When your data is transferred outside the EEA, we use one of the mechanisms below to ensure the safety of the personal information.

How can you get in touch with us?

If you have questions about our privacy policy or complaints regarding the way we treat your personal data, you can reach us via We will process your inquiry as soon as possible and will come back to you within 4 weeks.

You can also contact the Dutch Data Protection Authority, however, we advise you to always contact us first.

Music Moves Europe Awards has the right to change this Privacy Policy. In that case the new version of the Privacy Policy will be made public on the website of Music Moves Europe Awards and we will notify you through a temporary banner. The amendment will take effect as soon as the new version of the Privacy Policy is posted.